In 2014, I had the privilege to interview three visual artists: Ken Berman of Sebastopol, Peggy Sebera of Petaluma, and Willow LaLand-Yeilding of Healdsburg. These generous and talented artists provided beautiful backdrops that dramatically increased the production value of KRCB’s fundraising auction events, broadcast live to the San Francisco-Oakland-San Jose market in April, June, and October.
Each interview lasted about 30-40 minutes and were edited into 2-3-minute segments; each segment aired at least 18 times over the course of the 68 hours of live TV that were produced in 2014. The October event coincided with the annual Sonoma County ARTtrails event so the Sebera and LaLand-Yeilding interviews were also used to promote the wine country art community in general.
Even though production constraints prevented KRCB from filming the artists in their home studios, the works of art themselves proved to be a vibrant visual to accompany these stories; nonetheless, with significant interview footage left on the cutting room floor, waxman.TV looks forward to creating extended artist profiles, in partnership with the artists and organizations like the Sebastopol Center for the Arts (the organization that organizes ARTtrails).